Hearth House Venue

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COVID19 Hearth House

These are unsure times but it doesn’t mean our posture and stance doesn’t have to be sure and collected.

  1. Be Calm

Where do we look when the turbulence when the airplane is creating havoc? The flight attendants. As vendors we are the flight attendants in this very tumultuous time. Our clients are looking to us for cues. Are we frantic? Are we sending too many emails about what we are doing? None of us have ever been through a pandemic so approaching it calmly, collected and with a script (if needed) in hand. Start there.

  1. Be Honest

Don’t lie or give false promises. It is better to be upfront and say “Let me get back to you in 24 hours” instead of ignoring or giving false hope. Typically in a crisis, our clients will want to get their money back ASAP, cancel or need immediate attention to next steps. Since a pandemic is incredibly day-by-day assure them that you are abiding by government and CDC mandate but also by your contract. Protect your business but also find empathy for your clients. Meet in the middle, don’t feel like you need to do exactly what they are asking of you.

  1. Give Options

Before talking to a client, anticipate their questions. Think worse case scenario first. Don’t let with “What questions do you have about next steps?” Curate what you believe to be their questions and come up with solutions that work best for them and for your business. Though these are emotional times be sure to show empathy but reiterate where you stand. “We deeply care about your event and realize you want to cancel. At this time the CDC and government mandates do not require quarantine at the time of your event and we must abide by our contract; however, if anything changes we will absolutely work with you on what postponement can look like for you.”

Overall, you have a business to nurture and clients to honor. Marrying both by using these steps can create an even more vulnerable and deeply connected connection.

COVID19 Hearth House

COVID19 Hearth House

The public relations and marketing aspects of future events are at stand-still in a lot of ways for the industry. Here are three recommendations as the country navigates this pandemic.

Stick to Your Lane

Remember that you’re not a doctor or in a position of governmental authority. There is no way for you predict when a ban will be lifted and/or how the government will handle this pandemic. Be sure to refer to the most accurate information via online or in writing in regards to the mandates. Moreover, be the voice of information but not the voice of authority.

Focus on What Makes Your Business Great

Have 50 – 5 star reviews? Voted the Best Wedding Venue in your city? Catered an event for over 1,000 people? Have tenured reviews? Share them! Though it’s easy to focus on how your business is handling the crisis be sure to pivot back to what makes your business so successful. Don’t force positivity but be excited about what you can provide for them. Remember, people want facts but there is no need to dwell on current events.

Use Social Media and other Vendors

We have a powerful platform with free social media! Use it! Encourage your clients and/or attendees to see what you’ve been working hard to create. Use collaboration over competition. Your best assets during a time when the wedding and event industry is hurting is utilizing your peers who are also in the industry. Ask them – “What steps are you taking? What is helpful for you? What did you do when that client said that? How can we prepare for the next three months?”

Also, remember that you have choices that are more creative than just “cancelled” or “on.” Many organizers and venues are using technology to accommodate remote audiences (like live stream vide), postponing the event to a future date or even partnering with other events to keep the tide strong.

COVID19 Hearth House

COVID19 Hearth House

Name and Description of your Title and your Business:

Amanda Lamb Photography, wedding & portrait photographer. 

How Long have you been in Business?

Since 2006

Why did you Start your Business? What Inspires you?

I am inspired by humanity. The gamut and complexity of emotion, the way we come together in communities, the way we experience life. I just love it… the more raw, the better. Being able to capture that lights my fire. 

How has COVID-19 affected your business? 

March-May typically brings a bulk of my business for the year. About 80-90% of this income has been postponed or canceled altogether. 

What resources have helped you during this time? What resources do you still need?

Relying on the communal strength of others in my same position in order to brainstorm and assist in making up a little income in order to get by. For now, I’ll be ok through the end of the month. 

What advice would you give to bridal parties wanting to cancel or postpone?

If you’re still planning and finding vendors, KEEP DOING THAT. Ask questions. Most vendors will require a retainer payment, but make sure to select vendors who allow for date transfers in case your date is affected. If you have already found your vendors and now face the reality of postponing your celebration, if you can still make your payments in line with your contract, that helps us so much. We plan our fiscal months and years around those payment dates. 

Your vendors are here to help you in any way we can. We’re willing to help!

Any other thoughts during this time? 

These are crazy, historic times. If you have kids, they’ll ask you about this. I’ve found joy in documenting and journaling my time. I’m hopeful for the future… I pray this can be a reset for all of us. 

@amandalambphoto

Amandalambphotography.com

COVID19 Hearth House

COVID19 Hearth House

Name and Description of your Title and your Business

Megan Riviezzo – Director of Marketing and Business Development for The Venue at Flying Horse Ranch 

How Long have you been in business? 

The Venue was purchased by Flying Horse in 2015 and we are approaching our 5th wedding season. 

Why did you start your business? 

The endless potential, before Flying Horse Ranch was purchased and rebranded, I toured the facility with the real estate agent, and when I walked into this building that had been vacant for a decade, I had this overwhelming feeling of “this needs to be shared with the world” The heart of our industry.. the willingness to grow, be better, help each other, and if you want to talk about your business over a glass of wine or coffee, I’m so game.. well in a few weeks.

How has COVID-19 affected your business? 

Honestly, everyone is affected financially, but it’s also emotionally draining. It’s hard to navigate these uncharted waters, to put out a fire that could reignite in just 24 hours, with the ever-changing circumstances we are doing our best to deliver the dream our clients had when they signed a contract a year ago. It weighs on my heart knowing that each client that cancels doesn’t just affect the Venue, but every other vendor hired to provide a service.

  

What resources have helped you during this time? What resources do you still need? 

Talking to others experiencing the same challenges, the sense of community is inspiring. I don’t know that I still need resources, I think it’s important that we all continue to support each other. 

What advice would you give to bridal parties wanting to cancel or postpone? 

Be aware of the power you hold. Know that each vendor you have hired is a family-owned business, that we will go to bat for you and deliver your dream wedding to the best of our ability. Not to cancel, and postpone within the 2020 year to help avoid an economic crisis in the event industry. 

Any other thoughts during this time? 

I know that in a moment when everyone could just worry about what is happening to them, that the gratitude and empathy we are receiving from clients is reassuring and thoughtful. That other vendors who have their own challenges are taking the time to check in on each other. I have no doubt that as an industry we will come out of this with a stronger event community, and experience an economic climb. The last thing, I do think it’s important not to overshare, but I also think it is important to let couples know the power they hold, a bride and groom might not consider that your business is hanging out by a thread. People will surprise you, be transparent. Together we will prevail!

@flyinghorseranch

Flyinghorseranch.com

COVID19 Hearth House

COVID19 Hearth House

Name and Description of your Title and your Business

Sarah Evens – Creekside Event Center

Venue Director – Overseeing Wedding & Event Operations 

  1. How Long have you been in Business?

2.5 years

Why did you Start your Business? What Inspires you?

There was a need for a light and airy, farmhouse-inspired wedding venue in Colorado Springs. Coming from a wedding planning background, I have a deep love and knowledge for the wedding world. I still get chills during vows after four and a half years of being in the industry. It’s almost like the wedding industry is a part of who I am.

How has COVID-19 affected your business? 

A lot of rescheduled weddings and events, a handful of cancellations. Pushing revenue to other quarters. Looking into 2021, the rescheduled events and weddings are eating up prime dates. 

What resources have helped you during this time? What resources do you still need?

I would say the comradery of others facing similar challenges right now. People who I can talk to, bounce ideas off of, be inspired by. 

What advice would you give to bridal parties wanting to cancel or postpone?

We are heartbroken for you that you couldn’t have your celebration on the date you wanted, but we still want to celebrate you. We want nothing more than to host your wedding. Your day isn’t ruined, it just needs to be on a different date. Your love is the same. The passion of your vendors is evident. We will make sure your new date is nothing less than everything you dreamed it to be. 

creeksideeventsco.co

@creeksideeventcenterco

COVID19 Hearth House